Gen Z is a large and lucrative audience, and they love brands that recognize their unique life stage.
Gated, personalized offers help you stand out in their minds. More than 7 in 10 Gen Zers said gated offers are more compelling than universal discounts.
young adults across 23 countries
In Gen Z global spending power
of Gen Z is more likely to shop with a brand that offers an exclusive discount.
Honoring nurses creates an emotional connection that captures their attention and endears them to your brand. When nurses receive a personalized offer:
Giving young adults a personalized offer based on their identity as Gen Zers can turn them into lifelong customers. Sixty percent of young adults say they’ve held relationships with specific brands for 10 or more years.
SheerID uses more than 9,000 authoritative sources to digitally verify the age of every young adult who redeems your offer, which protects your margins and increases your returns.
It also shows young adults your offer is truly exclusive, which makes it more appealing and motivates them to promote it.
Gen Zers are heavy social media users and happily spread the word about brands they love. When you give them a personalized offer it can easily go viral, which amplifies your campaigns and lowers your acquisition costs.
You can also use personalized offers to create “Black Friday-like” spikes throughout the year by running campaigns during events that are important to young adults, such as back to school and spring break.
With SheerID, you can launch a program for young adults in less than a week. And SheerID’s Dashboard lets you track your returns and optimize your program for maximum success.
Digital verification is an opt-in process that requires only basic information, such as email address and date of birth.
Customers are verified on your website when they check out, which reduces friction and enhances their experience of your brand.
Mark your Calendar! Holidays and key season trends are a great way to create peak promotion opportunities throughout the year that are unique to each group
Deezer wanted to win student subscribers so it offered them an exclusive 50% discount and protected the offer with SheerID.
The move drove 21% growth in student subscriptions across 33 markets and gave Deezer zero-party data it could use to nurture the students to pay full price when they graduated.
Integrating your personalized offer with your loyalty program encourages long-term brand engagement by enabling young adults to automatically apply your discount to all in-store and online purchases.
When Michaels tied their personalized offers into Michaels Rewards, the company verified 200,000 seniors, teachers, and military members.
Headspace knows how hard the pandemic is hitting students, teachers, and healthcare workers, so it gave these consumer tribes steep discounts on its meditation app. The program brought Headspace 25,000 new subscribers.
These kinds of cause marketing efforts win Gen Z’s business. Seventy-two percent of Gen Z are more likely to buy from a company that contributes to social causes.
Protecting your offer with SheerID prevents discount abuse and attracts more customers.
When CheapCaribbean used SheerID to implement its exclusive offer to nurses, the company brought in 8,000 customers while reducing discount abuse by 36%.
